Services Sector Development & Export

9 Steps to Get Your Brand Prepped for Export

The Caribbean is filled with great products. However, without a convincing brand how can a product find its way into the busy export market?

Today, brand is the most important equity that any company can have. The biggest misconception out there is that a brand is a logo. In fact, a brand encompasses everything from the style of its packaging, every newsletter sent out to its customers, right down to the tone of voice employed by the company.

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